New sales director to support Evanger’s growth in Midwest 10.04.2024 By Nicole Kerwin Paul Eastman will work with key retail partners as Evanger’s Midwest territory sales director. Read More
Aligning interests: How distributor partnerships support pet food businesses 09.24.2024 By Jennifer Barnett Fox Solid partnerships require an alliance, combining the strengths of the brand and distributor to enhance profitability.Read More
Noochies! officially launches on TikTok Shop 08.29.2024 By Sofia Muller The launch is part of the brand’s goal to expand its online retail presence.Read More
Nulo Olympians bring home the gold 08.12.2024 By Kimberlie Clyma The pet food brand partnered with Olympic athletes to help promote its premium portfolio.Read More
CULT Food Science starts influencer marketing campaign for Noochies! 06.19.2024 By Kimberlie Clyma The company has partnered with 100 influencers to help boost North American sales.Read More
Nulo highlights Olympic athletes in ‘Fuel Incredible’ campaign 06.18.2024 By Kimberlie Clyma 8 Olympic athletes will share stories of dedication to sports and to their pets.Read More
Wellness Pet Company welcomes new marketing leader 05.31.2024 By Nicole Kerwin Allison Giorgio will serve as chief marketing officer of the pet food company. Read More
Women in the Pet Industry: Meet Maria Peevey of Arterra Pet Science 05.29.2024 By Jordan Tyler This marketing maven, serial brand builder and trend setter has certainly made her mark in the industry.Read More
CULT partners with marketing agency to amplify Noochies! brand 05.22.2024 By Nicole Kerwin In partnering with Pilothouse Digital, the company aims to increase consumer awareness. Read More
Freshpet partners with singer Meghan Trainor 04.15.2024 By Nicole Kerwin The company has also made updates to its board of directors. Read More