The pet industry sales rep company has added several southeastern states to its territory.

According to MarketWatch’s latest report, the older generation is spending more on their furry companions compared to the younger generation.

The agency has appointed Katrina Bauman to public relations and influencer coordinator.

Maia Kapach will serve as the company’s vice president of brand and education.

The pet and animal health marketing agency recently celebrated its 20^th anniversary.

Sustainability, e-commerce, personalization and grain-inclusion are currently the biggest trends in pet food, according to NielsenIQ.

The report examines pet care product availability, discounts and brands’ share of search.

In collaborating with Content Status, the association hopes to boost e-commerce sales for the pet industry.

The retail franchise has partnered with SOCi Inc. to support its localized social media marketing.

The sales rep company has expanded into the Pacific Northwest and Northeastern United States.