Applaws embarks on ‘significant evolution’ 04.02.2024 By Nicole Kerwin The premium, natural cat food brand is currently rebranding to highlight the quality of its formulations.Read More
Right Way Reps expands to the Midwest 02.27.2024 By Nicole Kerwin The pet industry sales representative knows covers 36 out of the 48 contiguous United States.Read More
Women in the Pet Industry: Meet Kira Best of Royal Canin 02.07.2024 By Jordan Tyler With a steadfast commitment to her team, Best is supporting Royal Canin’s Dcomm Center of Acceleration initiatives while staying true to the brand’s nutritional ethos.Read More
Podcast: Accelerating startup growth 01.24.2024 By Jordan Tyler How D.R.E.A.M. Pet Food benefitted from SKU’s pet care accelerator program.Read More
Pet nutrition brands rank high for digital growth in 2023 01.18.2024 By Jordan Tyler GREENIES, Sundays for Dogs and Wuffes all saw triple-digit increases in website traffic.Read More
New report details digital marketing opportunities for pet industry 12.26.2023 By Jordan Tyler The report by Similarweb and HypeAuditor aims to provide a benchmark for success in 2024.Read More
ColinKurtis promotes media relations expert 12.13.2023 By Keith Moore Carrie Livingston will now manage the company’s paid and earned media efforts.Read More
Pet Releaf offers educational resources for retailers 10.31.2023 By Jordan Tyler The pet CBD brand has introduced Pet Releaf University to support product education for retailers and their customers.Read More
INABA leverages consumer-created content in new commercial 10.30.2023 By Nicole Kerwin The commercial debuted in Times Square, highlighting the company’s Churu cat treat line.Read More
Nulo partners with Simone Biles for new ad campaign 10.24.2023 By Nicole Kerwin “Fuel Incredible” highlights the brand’s mission to offer pets premium nutrition.Read More