Matrix Partners’ web-enabled focus groups providing safe, efficient and more diversified consumer research for its pet brand partners.

IRI and Label Insight have expanded their partnership to help brands and retailers identify consumer trends and opportunities for growth.

The dog food brand will launch its new look in early 2021.

The new site offers engaging multimedia content and information about the company’s key processes, capabilities and initiatives.

The Chicago-based market research firm is expanding its supply chain analytics capabilities through its acquisition of Retail Solutions, Inc.

The dog bone and chew brand has partnered with two distributors in the western United States to carry its newly rebranded products.

The brand has launched a line of matching face mask and bandana sets for dogs and their owners, which come with a Mini Milk-Bone treat sampler.

The world champion soccer player will support the Wisconsin pet food manufacturer through a year-long collaborative partnership.

Cat Fages will manage sales and distribution of the company’s Vital Essentials and Vital Cat brands in the Mountain and lower Midwest regions of the United States.

The market research firm has highlighted opportunities for cat product proliferation, ingredient and sourcing claims, private label brand growth and other opportune areas for the industry to grow.