The rebrand also includes minor formulation changes, a new tagline and stand-alone social media profiles.

The programmatic commerce platform expects to enhance its real-time data offerings for food and beverage brands.

The data and analytics firm has become the exclusive data provider for the Independent & Neighborhood Pet Retail Association (IndiePet). 

NielsenIQ shared valuable industry data pointing to up-and-coming pet food trends, purchasing behaviors and continued impacts of the FDA-DCM debacle.

The pet food and treat company will reiterate key aspects of its pet nutrition products through several media outlets.