Experts share tips on how pet food brands can stand out in the crowded, complex channel.

Vet-formulated, vet-recommended and vet-reviewed — what each claim means from a regulatory standpoint and among consumers.

Cindy Gustafson, formerly of Weight Watchers, will serve as the company’s new chief marketing officer.

The company found demand for pet food and supplies via Amazon has soared since the start of the pandemic.

The marketing agency will help the pet company grow its brand awareness and connect with consumers.

The company has acquired ciValue, a SaaS provider of AI technology to retailers worldwide.

The company has rebranded and refreshed its logo and packaging and has also launched two new dog food formulas.

Consumers and retailers are seeking recyclable options and convenience features that reflect the premium nature of the product.

The New Zealand company has teamed up with Catalyst Retail Solutions to identify sales, marketing and retail distribution opportunities.

Hofseth BioCare has teamed up with Chuck Latham & Associates to support sales and distribution efforts.