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Gov. Gavin Newsom signs law for stricter recyclable packaging standards and marketing in California

California governor signs bill to weed out misleading recyclability claims

10.14.2021

Senate Bill No. 343 will require state departments and recycling infrastructure to conduct more research on product and packaging recyclability, and places marketing claims for CPG brands under higher scrutiny.

Brands and retailers can work together to build strong relationships, driving sales and awareness for both players

Building mutually beneficial relationships between brands and retailers

08.03.2021

By Lynn Rogers

Strong partnerships between pet food and treat suppliers and pet specialty retailers can drive sales and awareness for both players.

Tree Top, Mintel share key pet food sales and formulation trends

Pet owner interest in functional formulas here to stay, with digestive health topping the list

07.15.2021

By Jordan Tyler

Mintel and Tree Top, Inc. share key pet food market trends, including the rise of meal toppers, natural and functional claims, and pet treat sales.

Mars Petcare partners with Postmates to offer dogs and owners meal duo delivery

Mars Petcare, Postmates offer ‘pup-up’ meal duos for dogs, owners

07.14.2021

By Jordan Tyler

For a limited time, dog owners in New York City and Los Angeles can order a chicken and vegetable bowl for themselves and receive two CESAR Wholesome Bowls recipes for their dogs.

New pet food, treat and supplement products launched from January to June 2021

Slideshow: 80+ new products launched so far this year

06.29.2021

By Jordan Tyler

In the first six months of 2021, dozens of brands have launched a wide range of new pet food, treat, topper and supplement products.

Champion reports success in partnering with pet-owning influencers on social media

Champion Petfoods increasing brand awareness through influencer partnerships

06.16.2021

By Jennifer Semple

The pet food manufacturer has partnered with notable pet influencers to promote ORIJEN and ACANA pet foods, resulting in more than 25 million impressions year-to-date.

KDR Pet Treats and A.J. Turvey & Associates expanding pet treat sales in Canada

California pet treat maker partners to expand Canadian sales

05.26.2021

By Jordan Tyler

KDR Pet Treats has teamed up with A.J. Turvey & Associates to bolster sales of its Plato Pet Treats and Furry Republic Pet Treats brands.

Purdue partners with GEAPS to offer discounted sales and marketing courses

GEAPS, Purdue offer discounted sales, marketing courses

05.24.2021

By Holly Demaree-Saddler

The Grain Elevator and Processing Society has partnered with the Center for Food and Agricultural Business (CAB) at Purdue University to offer discounted training for GEAPS members.

NielsenIQ acquires major retail tech company

05.19.2021

By Ryan McCarthy

The market research firm has purchased Label Insight, giving it access to its market-leading product attribute database.

CitrusAd online promotion tools offered to Petco brands

Petco supporting online vendors through CitrusAd partnership

05.18.2021

By Jordan Tyler

CitrusAd will offer digital advertising tools to help pet product brands place and measure targeted campaigns on Petco’s e-commerce, desktop and mobile platforms.

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Take a look at the company’s supplement production at its Via and Remington plants.

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California governor signs bill to weed out misleading recyclability claims

Building mutually beneficial relationships between brands and retailers

Pet owner interest in functional formulas here to stay, with digestive health topping the list

Mars Petcare, Postmates offer ‘pup-up’ meal duos for dogs, owners

Slideshow: 80+ new products launched so far this year

Champion Petfoods increasing brand awareness through influencer partnerships

California pet treat maker partners to expand Canadian sales

GEAPS, Purdue offer discounted sales, marketing courses

NielsenIQ acquires major retail tech company

Petco supporting online vendors through CitrusAd partnership

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Post digs its paws in pet food market

Hill’s sales continue to rise

Inching closer toward peroxide value measurement standards

General Mills scoops up Whitebridge Pet Brands for $1.45 billion

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Behind the scenes at Garmon Corp./NaturVet

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