NUTRO focuses on next generation of pet parents with new identity, ad campaign 01.31.2023 By Nicole Kerwin The campaign seeks to highlight the brand’s commitment to using high-quality ingredients from trusted sources.Read More
Native Pet rebrands to support dog wellness 01.27.2023 By Nicole Kerwin The rebrand includes new packaging to better represent the company’s dedication to high-quality, efficacious products.Read More
Nutrish details new campaign to support pets in need 01.17.2023 By Nicole Kerwin The new “Feed Yours. Help More.” campaign includes audio, commerce, social, streaming and TV ads.Read More
E-commerce pet product sales estimated to reach $30.7 billion 01.17.2023 By Nicole Kerwin According to Packaged Facts, in-store sales continue to steadily decrease as e-commerce sales rise.Read More
Momentum Carnivore Nutrition rebrands to highlight freeze-dried raw nutrition 12.09.2022 By Nicole Kerwin The company’s rebrand includes a new logo, packaging and website design.Read More
Pet industry veterans partner to launch Right Way Reps 10.21.2022 By Nicole Kerwin The new sales representation company seeks to modernize pet retail sales processes and offer transparency.Read More
Rover’s Wellness teams up with Matrix Partners 10.04.2022 By Nicole Kerwin Matrix Partners will provide the pet CBD brand with a variety of marketing services to help raise brand awareness.Read More
Hartz partners with Cutwater to launch new campaign 09.27.2022 By Nicole Kerwin The campaign will advertise Hartz’s Delectables wet cat treats.Read More
ZIWI USA expands digital initiatives with new hires 09.19.2022 By Nicole Kerwin Angela Bartlow has been appointed to brand integrity administrator and Grace Thompson has been appointed to digital marketing specialist.Read More
Omnichannel drives opportunities for pet food 07.07.2022 By Nicole Kerwin According to recent data from NielsenIQ, the omnichannel pet category is gaining significant traction.Read More