Ebert will now serve as the company’s chief commercial officer, overseeing all its commercial offerings.

Najoh Tita-Reid will join the company on Nov. 20 from Logitech.

Matrix Partners will help raise awareness of the brand.

Coming off the heels of a significant divestiture, the company shared its evolving strategy to keep pace with consumer trends and demand.

Grub Club will receive funding to ramp up its advertising for its insect-based pet food.

The strategic partnership will support the freeze-dried and frozen raw pet food and treat brand’s sales in the eastern United States.

Print, radio and television advertising channels are more used by US pet parents compared to social media channels.

RaChelle Lobre has joined the marketing and communications agency as vice president of brand development.

The firm’s creative team homed in on the freeze-dried brand’s focus on large breed dog nutrition.

Craig Rogers will leverage his 30-plus years of experience to support the company’s clients.