Amongst the impressively groomed dogs sprinkled throughout the show floor were innovative products meeting several trends. 

New pet foods span a litany of trends, from hyper-humanization with dog granola to sustainability with cultivated cat food. 

Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry. 

New dog and cat food products introduced in the last six months of 2023.

View the latest new products and other fun sights from this year’s show.

From January to June 2023, new product launches revolved around pet humanization and increased consumer awareness toward pet health and wellness. 

From functional supplements and life-stage specific formulas to freeze-dried raw formats and collagen chews, the show floor was bursting with innovation.

Many on the list tout functional formulations to address key need states among dogs and cats.

New pet food, treat and supplement products introduced between January and June 2022.

New pet food, treat and supplement products introduced between January and June 2022.