The company has added a Gut Health formula with live probiotics, pumpkin and ginger.

The functional powdered product is formulated with a proprietary blend of four ingredients.

The company, traditionally focused on dental chews and pill pockets, is now offering functional daily supplement formulas.

DoggyRade and KittyRade are two of the latest pet hydration supplements to enter the market.

Consumers are driving diversification and new technologies in the lucrative but competitive US pet treat market.

Amazon’s searches for low-calorie and frozen pet food products saw a triple-digit percentage increase from 2020 to 2021.

Brands and manufacturers are searching for the “why” behind today’s pet food trends.

The formulas target weight maintenance, skin and coat health and more active felines.

The private label pet supplement manufacturer will now produce functional soft chews for felines.

These allergen-reducing cat foods are now available in weight management, indoor cat, sensitive skin and stomach, and age-specific options.