A glimpse of the 70 new pet food, treat and supplement products launched so far this year.

The company’s Bmmune® Nutritional Yeast blend is high in protein and fiber, and delivers key B vitamins and amino acids to dogs and cats.

North American Herb & Spice has launched its first pet nutrition brand — Houdi’s Foodies.

This leader looks to create innovative products that support pets while also building an exemplary work environment for her employees.

The Belly + Immunity supplement is formulated with probiotics to help dogs with food sensitivities.

Vet-formulated, vet-recommended and vet-reviewed — what each claim means from a regulatory standpoint and among consumers.

The pet supplement company’s top products will now appear in store and online through the US retail giant.

According to the company, the most notable searches include specialty diets, functional ingredients and grain free.

Trident Seafoods’ new Omega 3 dog food topper is formulated with responsibly sourced and sustainable wild Alaska pollock.

The pet supplement company has joined the Sustainable Packaging Coalition and How2Recycle.