The freeze-dried pet nutrition company has partnered with Generation Pet. 

The complete Pro Plan Veterinary Diets range will be available on the e-commerce platform alongside its therapeutic treats and supplements. 

The new Go! Solutions Hairball Control + Urinary Health aims to meet consumer demand for functional pet foods. 

From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

The brand’s Smart Vitality Premium Supplements line offers targeted health support for dogs. 

US exports of dog and cat foods to Colombia totaled $46.6 million in 2023, and are set to rise.

The new Wellness Pops are meant to be used in tandem with Woof’s Pupsicle enrichment toy. 

According to CoBank’s latest report, fresh formats, humanized products and those targeting pet health will continue to fuel the pet food industry.

Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry. 

The company has also launched a new limited-ingredient cat food, and will exhibit both at Global Pet Expo 2024.