The toppers seek to provide human-grade nutrition and functional health benefits to dogs.

The brand’s Mobility Bites have hit the market with other functional products to follow.

Four major pet nutrition trends seen on the show floor and in the New Product Showcase.

The functional dog treat line targets anxiety, skin and coat health, and digestion.

Misconceptions about the nutritional needs of pets can lead to villainization of carbohydrates in pet foods.

Tim McGee will lead Austin and Kat’s sales and education teams.

The new Treat Meow™ “Squeeze & Thank You” cat treats and Irresist-A-Bowls™ dog food offer functional benefits.

ADM has highlighted several areas in these categories that will lead growth.

The supplement chews are formulated with the brand’s BioBoost™ blend of functional ingredients to target a variety of health issues.

The new chewable supplements support digestive and immune health, as well as offer relief from allergies.