The company will use the funds to accelerate its product innovation and expand its retail footprint.

Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.

The retail expansion means the brand’s pet supplement products are now available at the top three pet retailers throughout the United States.

The two new formulas are part of the company’s Go! Solutions brand, offering functional diets.

This latest biotic innovation combines function with stability to support the gut microbiome and other trending areas of pet health.

Formulated with several functional ingredients, the supplement specifically targets the HPA axis.

Proper nutrition starts with enticing the pet to eat through satisfying odors and flavors.

According to Packaged Facts, cat treat sales are growing faster than their counterparts for canines.

A recap on new products launched during the past six months.

The company’s Science Diet Sensitive Stomach & Skin line now includes formulas made with MSC-certified fish and insect protein.