Several pet food, treat and supplement brands represented by Matrix Partners will showcase their latest innovations at the annual tradeshow.

Wellnergy Pets is one of seven companies involved in the 12-week program.

The brand has launched a new line of treats: Cleaning Crunchy Chews, Strengthening Crunchy Chews and Lickable Dental Treats.

Mintel’s Lynn Dornblaser highlighted trends in personalization, naturalization and sustainability shaking up the industry.

With a steadfast commitment to her team, Best is supporting Royal Canin’s Dcomm Center of Acceleration initiatives while staying true to the brand’s nutritional ethos.

The benefits of pet food formulated for optimal digestion extend beyond the gastrointestinal tract.

The company plans to launch new and improved flavors of its functional dog and cat food formulas.

The competition invites premium pet and health-food brands apply through Jan. 19.

The new line, Nutra Complete Infusions, leverages the powers of freeze drying and bone broth to deliver key health benefits to dogs.

ADM shares how current trends will evolve to continue fueling industry growth in the coming year and beyond.