Five hundred US pet owners surveyed by the company said they are prioritizing pet food formulated with vitamins and nutrients that support immune system health.

Tally-Ho water supplements are designed to deliver functional ingredients to support canine health and enhance the bond between pet owner and pet.

WoofWell has entered the functional pet nutrition market with a line of supplements targeting specific health concerns for German shepherds, French bulldogs, golden retrievers and Yorkshire terriers.

The company’s new solutions-based cat food formula is designed to support urinary health and wellness.

The product by Hofseth BioCare is extracted from Norwegian Atlantic salmon and offers several functional health benefits for dogs and cats.

The German pet treat company announced it will debut a line of functional pet treats in July under its new brand, Simply Kind Hearted.

The company’s new Pumpkin Pro powder supplements are designed to harden stools and ease gastrointestinal discomfort.

The company can now work with its clients to develop a range of solutions-based meal topper supplements to enhance dog and cat nutrition.

Goodboy has entered the solutions-based dog supplement category with a line of functional formulas offering bladder and kidney health and hip and joint support, among other areas.

This comes as Gimborn US plans to launch a line of functional pet treats this summer.