MANSFIELD, MASS. — Pet product leader Hagen Group shared a significant expansion of its product portfolio, including those in pet nutrition, on Aug. 14. The company debuted new products under its Catit and Zoë for Dogs brands, among others, during SUPERZOO in Las Vegas. 

“Pet parents are always seeking the latest in innovation to make caring for their cats more convenient, so we are dedicated to providing products to meet their ever-evolving needs,” said Jeff San Souci, vice president of marketing at Hagen Group. “We are excited to launch these new products at SUPERZOO and look forward to the response from pet owners.”

New products for Catit include Catit Recipes Freeze-Dried RAW, Catit Recipes Freeze-Dried Treats and Catit Creamy Cups. 

Freeze-Dried RAW seeks to offer cats the benefits of a pure raw meat diet that is minimally processed to preserve nutrients in a more convenient format. The complete-and-balanced food is formulated with 90% meat from a single protein source, ideal of cats with food allergies or sensitivities, according to Hagen. 

Freeze-Dried Treats are bite-sized pieces of pure meat that are freeze-dried fresh to help preserve nutrients and flavor. The treats are rich in protein, low in calories and are easily digestible to serve as complement to a cat’s existing diet, according to Hagen. They can be served as a regular treat, training treat or food topper. 

Creamy Cups aim to provide felines with decadent nutrition. These soft mousse products are formulated with cage-free chicken or wild-caught tuna paired with fruit. They are grain-free and do not contain any added salt, artificial colors or preservatives. 

New products under Zoë for Dogs include Zoë Meat Market and Zoë Licky Snack. 

Meat Market is a high-protein, grain-free treat that aims to satisfy a dog’s craving for meat. The treats are formulated with high-quality meat as the main ingredient. Additionally, the treats contain glucosamine, providing joint health support. Meat Market treats are available in Beef Paty, Chunks with Venison or Ostrich, Bites with Crocodile, and Chicken and Beef Sausage varieties.

Licky Snack is a lickable treat that can help support dogs with sensitive stomachs. The treats pair either pumpkin or sweet potato with different proteins. They are low in fat and protein, making them ideal for a snack or food topper, according to Hagen. Licky Snack is available in five varieties: Pumpkin and Turkey, Pumpkin and Chicken, Pumpkin and Salmon, Sweet Potato and Duck, and Sweet Potato and Beef. 

In addition to these new products, Hagen also announced an exclusive partnership with distributor Phillips Pet Food & Supplies. Through the partnership, Phillips will help streamline Hagen’s distribution process for its current clients. The partnership will play a key role in expanding Hagen’s distribution opportunities throughout the United States.

“Hagen has been looking for the right partner to expand our US distribution, so the team is excited today to announce it will join forces with Phillips Pet,” said Rolf Hagen Jr., chief executive officer of the Hagen Group. “Our innovative brands complement Phillips Pet’s best-in-class distribution services, and with Hagen’s continued investment in national brand advertising, digital commerce and partners, like Astro Loyalty, we can further our mission to drive consumers into stores.”

Blaine Phillips, CEO of Phillips, added, “We are excited to collaborate with Hagen to introduce the company’s household name brands to Phillips Pet retailers. Partnering with an industry leader like Hagen supports our efforts to enhance our offerings and strengthen our position in the pet product distribution space.”

Read more about new pet food and treat products.