During SUPERZOO, the company unveiled several innovations and announced a partnership with Phillips Pet Food & Supplies.

The Human-Grade Freeze-Dried Treats are made with just one ingredient. 

The Freeze-Dried Meatball Dog Treats are made with human-grade ingredients. 

Through its acquisition of Canature, Thrive Foods will further expand its manufacturing capabilities in pet nutrition.

The toppers and treats are made from freeze-dried raw proteins to provide cats and dogs with high-quality nutrition.

It includes a new logo, website, redesigned packaging and new product innovations.

Noochies! Freeze Dried Cat Snacks offer high nutritional and environmental benefits.

The strategic partnership will support the freeze-dried and frozen raw pet food and treat brand’s sales in the eastern United States.

The company’s new USDA Organic Pumpkin treats take a high-quality, single-ingredient approach to soothing digestive upsets.

The rebrand highlights the brand’s use of butcher cut proteins in its pet foods.