Three Black-woman owned pet care businesses will participate in the pilot program.

Hear what brands took away from this year’s event. 

The pet health brand debuted its multi-protein kibble and wet food formulas at SUPERZOO. 

From cats to sustainability, the annual tradeshow had something for everyone in the industry.

During SUPERZOO, the company unveiled several innovations and announced a partnership with Phillips Pet Food & Supplies.

Now Fresh Good Gravy aims to meet pet parent demand for pet foods that can be served wet or dry. 

The brand will showcase superfood chews, pet treats and a new hydration product.

The Pets Global brand will debut nine new recipes at the event in Las Vegas.

Founders from Dog & Whistle, Pawgone Good, Skona Pet Food and TREEV will compete for a grand prize of $10,000. 

Christen Tye has been named new content manager for the organization.