The acquisition of the pet supplement provider marks the private equity team’s third investment in the pet nutrition sector.

The two companies celebrated National Pet Wellness Month with a donation of EverRoot supplements to Greater Good Charities. 

The new Daily Prebiotic & Probiotic chew is designed to improve dogs’ immune function, gut health and digestive system.

The acquisition will integrate the manufacturing capabilities of the two companies. 

The APPA shared insights and further analysis of its National Pet Owners Survey in its 2024 Dog and Cat Report.

Pork and Turkey varieties will be added to the 5-in-1 line. 

The new supplement line includes products to support joint and muscle health in dogs and cats.

The soft chew and supplement powders are designed to support a range of need states.

Through the rebrand, the European pet food group will continue to invest in the natural, premium market. 

Advopet’s capabilities now include air dried, gently cooked and dehydrated pet treats and foods, and more.