Functional treats have risen in popularity for their ability to help boost pet health and wellness.

The soft chew supplements are formulated to target specific health needs such as joint health, skin and coat health, calming and digestive support. 

Pet Protect™ offers a line of veterinarian-formulated, science-backed supplements.

The Cat Wellness Licks line includes three supplements, made with differing levels of CBD and a non-CBD formula.

The new line includes three dog food formulas targeting digestive health, weight management, and skin and coat health.

The technology company expanded its offerings to include supplements that target dogs’ specific needs.

The pet supplement producer’s Multivitamin line has been named the Official Multivitamin Supplement for 2025.

The retailer’s new 4health Shreds is kibble blended with protein-packed “shreds.” 

According to the company’s latest report, consumers are seeking more functional pet foods, treats and supplements to support pet health and wellness. 

Health Protection is designed to support six key areas of health in a price-accessible kibble format.