Formulated with superfoods, the treats are available in three formulas.

The company has entered the market, offering freeze-dried raw food and treats and supplements for dogs.

The company’s new Chewies line offers four varieties: Epic Mushroom, Age Right, Kidney Support and Itch & Scratch.

The formula includes organic extracts from five varieties of mushroom.

Available in five varieties, Wellness® Supplements target specific health concerns in dogs.

The new SKINTOPIC line aims to help manage canine atopic dermatitis.

“We’re small, but we’re very ambitious,” Yamamoto told Pet Food Processing.

The new Multivitamin Puppy supplement contains a high level of DHA to support brain development.

Supplement shoppers present an attractive opportunity for pet food brands seeking functional formulations.

The new product aims to support skin and coat health, with other functional benefits.