Life Extension debuts dog supplement line 10.16.2023 By Nicole Kerwin The line offers four formulas to provide multivitamin, hip and joint, skin and coat, and behavior support.Read More
Solid Gold debuts functional treats, toppers powered by plasma 10.05.2023 By Nicole Kerwin The 12 new products expand the company’s nutrientboost™ line that aims to support nutrient absorption and gut health.Read More
Pet Honesty builds on dual-texture cat supplement line 10.03.2023 By Jordan Tyler New products address gut, immune system, and skin and coat health.Read More
New dog-centric brand launches, honing its focus on sustainable Omega supplements 09.29.2023 By Nicole Kerwin WagWell’s chewable supplements for dogs are made with Ahiflower, a sustainable alternative to traditional marine-based Omega sources.Read More
Champion Petfoods launches high-protein functional dog treats 09.25.2023 By Nicole Kerwin The new Chewy Tenders treats are available in three varieties, each offering a specific health benefit.Read More
Popular pet food claims to keep an eye on 08.31.2023 By Jordan Tyler Products made with plant-based ingredients and touting digestive health benefits are attracting attention.Read More
New pet wellness brand launches, focusing on amino acid supplements 08.17.2023 By Nicole Kerwin Vitail’s inaugural products include Hip & Joint, Calming, Skin Health + Seasonal Allergy, and Gut Health.Read More
What’s trending in the pet supplement space? 08.15.2023 By Jordan Tyler Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.Read More
Badlands Ranch launches premium dog supplement 07.31.2023 By Nicole Kerwin Formulated with several functional ingredients, the supplement specifically targets the HPA axis.Read More
Italian co-manufacturer enters pet supplement market 07.17.2023 By Nicole Kerwin Procemsa Group’s line of pet supplements include products for cats and dogs targeting various health concerns.Read More