In another transformative year for the industry, products of various formats at a range of price points changed channels and challenged tradition.

The market research firm looks at several functional ingredient treats, including exotic proteins, fungi, yeast, insects and CBD.

This represents a 3.1% increase from 2018 pet treat sales in the US.

Medical Marijuana, Inc. released its first CBD cat treats, smoked salmon-flavored soft chews, under its Phyto Animal Health brand.

The pet food and treat brand introduced new flavors of single-serve cat treats or toppers, cat broths and a regionally inspired canned dog food line.

The formula is specifically aimed to reduce stress in cats.