The dog and cat treats were also featured in the show’s New Products Showcase.

During SUPERZOO, the company unveiled several innovations and announced a partnership with Phillips Pet Food & Supplies.

The new jerky treats and dental chew products were featured at SUPERZOO 2024.

The APPA shared insights and further analysis of its National Pet Owners Survey in its 2024 Dog and Cat Report.

The brand will showcase superfood chews, pet treats and a new hydration product.

The Pets Global brand will debut nine new recipes at the event in Las Vegas.

From January to June 2024, the industry launched 25 new foods and 38 new treats, toppers and supplements.

The treats are made with cultivated fish from UMAMI Bioworks, bringing nutritional and environmental benefits to the pet food industry.

The company’s newest addition — Beef Chips — are made from high-quality, human-grade beef. 

The patents will allow the company to protect its technology in more than 150 countries.