Market research firm Packaged Facts highlights trends and opportunities in the growing cat market.

Product, process and package are of key importance to ensure proper nutrition and preservation of pet food and treats.

Dog and cat food sales are expected to exceed $37 billion this year.

The new wet treat line includes three functional, limited-ingredient recipes.

Co-extrusion technology offers processors the ability to differentiate products with unique dual-texture and dual-color combinations.

Additions include dehydrated, wet and kibble alternative diets, as well as treats, toppers and a hydration supplement.

Platinum Equity has acquired the pet treat and accessory company and combined it with Petmate.

Volume and value sales of these ingredients, as well as new products including plant- and marine-based oils, show this is a trend to watch.

Pet brands are gearing up for the season with special, spooky offerings.

The app aims to educate, connect and offer exclusive deals to pet owners.