The firm’s creative team homed in on the freeze-dried brand’s focus on large breed dog nutrition.

Craig Rogers will leverage his 30-plus years of experience to support the company’s clients.

Michael Kutcher will serve as a sales and marketing consultant to help the pet treat company further its mission.

Consumer education, food safety and sustainability are all top of mind for this raw pet nutrition advocate.

Kent Cunningham will assume the role, effective May 22.

Ted Gilvar will lead marketing initiatives across the company’s various pet brands.

The brand has added three employees to support its marketing, sales and administrative operations. 

The pet and animal health marketing agency recently celebrated its 20^th anniversary.

The retail franchise has partnered with SOCi Inc. to support its localized social media marketing.

The new “Feed Yours. Help More.” campaign includes audio, commerce, social, streaming and TV ads.