ZIWI USA names new marketing, sales personnel 11.13.2023 By Nicole Kerwin The new hires will help the company support its business growth in North America.Read More
INABA leverages consumer-created content in new commercial 10.30.2023 By Nicole Kerwin The commercial debuted in Times Square, highlighting the company’s Churu cat treat line.Read More
Matrix Partners expands social media team 10.27.2023 By Jordan Tyler Brianna Weeks and Breea Cristofoli have joined the pet industry marketing firm to support social media content creation and strategy.Read More
Nulo partners with Simone Biles for new ad campaign 10.24.2023 By Nicole Kerwin “Fuel Incredible” highlights the brand’s mission to offer pets premium nutrition.Read More
Natoo teams up with Matrix Partners 10.03.2023 By Nicole Kerwin Matrix Partners will help raise awareness of the brand.Read More
VAFO expands veterinary pet food line 09.29.2023 By Nicole Kerwin Formulas under the expanded Brit Veterinary Diet line are made with functional ingredients targeting specific health issues in cats and dogs.Read More
McLovin’s Pet to employ AI to drive business growth 09.15.2023 By Nicole Kerwin The company will use the emerging technology to increase sales and advance its market penetration.Read More
Insect-based dog food brand selected for Sky Zero Footprint Fund 08.29.2023 By Nicole Kerwin Grub Club will receive funding to ramp up its advertising for its insect-based pet food.Read More
Research details traditional advertising fuels most pet product, brand discovery 08.07.2023 By Nicole Kerwin Print, radio and television advertising channels are more used by US pet parents compared to social media channels.Read More
Matrix Partners taps entrepreneur 08.03.2023 By Nicole Kerwin RaChelle Lobre has joined the marketing and communications agency as vice president of brand development.Read More