In partnering with Pilothouse Digital, the company aims to increase consumer awareness. 

Ashley Li will leverage her expertise as the brand’s vice president of brand marketing. 

This leader oversaw the pet food company’s first-ever Sustainability Impact Report, which provides transparency into the company’s environmental achievements, goals and areas for improvement.

The restructuring includes 16 personnel assuming new roles. 

Michael Black and Michael Parness will support the company’s consumables and play divisions.

Phil Bramel has been named chief commercial officer of the company.

Julie Daigle brings more than 20 years of pet industry sales experience to her new role.

Todd Tillemans will support the company’s growth strategy.

Jacob Rogers joins the company with more than two decades of CPG sales experience.

Tina Le Lay will serve as president and chief operating officer, and Dai Kageyama will serve as vice president of marketing.