BROWNWOOD, TEXAS — On Nov. 19, Natural Balance Pet Foods launched its new product line — Health Protection™ — designed to support whole-body health and digestive wellness in dogs. The line is formulated with premium, functional ingredients, including real meat, and seeks to provide pet parents with “exceptional” value.

Developed with expertise from veterinarians and pet nutritionists, Natural Balance Health Protection is specifically designed to support six key areas of dog health: digestion, skin and coat, heart health, bones and teeth, immune function, and hip and joints. The formulas include prebiotic fiber in addition to brown rice and pumpkin that offer health benefits. The kibble is also coated in probiotics for additional benefits. 

“We created Natural Balance Health Protection to provide pets with whole-body health and digestive wellness, offering pet parents quality nutrition at a great price,” said Greg Shearson, chief executive officer of Ethos Pet Brands, parent company of Natural Balance. “Pet health and wellness have always been central to Natural Balance, and with Health Protection, we deliver six key health benefits, including the top priority for pet parents — digestive wellness. At a time when rising costs are impacting many consumers, we’re proud to put forward a premium solution that combines exceptional health benefits with real value.”

The new line is part of Natural Balance’s Feed with Confidence™ program, through which the company tests each batch for quality and safety. Consumers can request the results from these tests. Additionally, consumers can also receive feeding guidance from Natural Balance’s Customer Care team of registered veterinary technicians. 

Natural Balance Health Protection is available in five varieties: Puppy – Chicken, Brown Rice and Pumpkin; Small Breed – Chicken, Brown Rice and Pumpkin; Adult – Chicken, Brown Rice and Pumpkin; Adult – Lamb, Brown Rice and Pumpkin; and Adult – Salmon, Brown Rice and Pumpkin. The formulas are available in 4-lb, 12-lb and 22/24-lb sizes. 

Health Protection is currently available at Pet Supplies Plus, Chewy, Amazon and other select pet retailers. Natural Balance plans to expand the line’s retail availability throughout this year and into early 2025. 

Read more about new pet food and treat products.