Natural Balance targets digestive health with new dog food line 11.21.2024 By Nicole Kerwin Health Protection is designed to support six key areas of health in a price-accessible kibble format. Read More
Ethos appoints new CFO 10.30.2024 By Sofia Muller Matt Amigh will drive financial strategy across subsidiary brands Natural Balance and Canidae. Read More
Videos: SUPERZOO exhibitors talk fostering connections, sustainability at show 09.01.2024 By Nicole Kerwin Hear what brands took away from this year’s event. Read More
SUPERZOO showcases top trends in Vegas 08.23.2024 By Kimberlie Clyma and Nicole Kerwin From cats to sustainability, the annual tradeshow had something for everyone in the industry.Read More
Canidae launches revamped formulation for All Life Stages line 08.16.2024 By Kimberlie Clyma The product comes in five flavors including a new Salmon recipe.Read More
Canidae, Natural Balance unveil Ethos Pet Brands 08.16.2023 By Nicole Kerwin The new parent company is a result of Canidae and Natural Balance’s merger in March.Read More