HYDERABAD, INDIA — Growel Group, an Indian seafood processor and aquaculture feed producer, has entered the pet food market with the launch of its new pet food brand Carniwel. According to the company, Carniwel is designed to meet the needs for premium nutrition while still maintaining affordability. 

Carniwel provides a selection of products with high palatability to meet the evolving needs of dogs and cats at any stage of life. It has tailored formulas for small and large breed dogs and puppies, kittens and adult cats.

The brand uses nutrient-dense ingredients such as Antarctic krill, algal oil, spirulina that provides vital proteins, omega-3 fatty acids and antioxidants. According to the company, it also incorporates fresh protein such as chicken, lamb and fish, while maintaining an affordable price. 

"The Indian pet food market is on track to surpass one billion dollars by 2027, with a CAGR of over 25%,” said M.S.R. Karthik, promoter of Growel Group. “This surge is driven by increasing pet adoption, evolving consumer preferences towards high-quality nutrition, and rising disposable incomes among urban households. As we strive to make the pet food industry self-sufficient and domestically robust, we are set to commence exports in the coming months. We are committed to supporting the nation's efforts in this growing sector."

Acknowledging that more than 30% of Indian households follow a vegetarian diet, Carniwel also has a range of vegetarian dog food options. Formulated with nutritious ingredients and manufactured completely in India, it provides a balanced diet for pet parents with dietary preferences for their pups.

“As the number of pet food brands continues to grow, a noticeable gap remains for high-quality food at affordable price points,” said J.S. Rama Krishna, business head of Growel Pet Nutrition. “With the launch of Carniwel, we are committed to offering pet owners a diverse range of products that cater to the specific needs of their pets, from brain development and joint support to weight management and skin and coat health. Made with high-quality ingredients that are also GMO-free, our aim is to ensure pets receive the best possible nutrition, with all products proudly made in India."

Read more about new pet food and treat products.