The new brand is designed to meet the rising demand for premium nutrition while maintaining affordability.

Affinity Petcare has partnered with Scientific Remedies to become a market leader in the Indian clinical pet nutrition market.

The investment will enable Drools to strengthen its position in the growing Indian pet food segment.

Many corporate and sustainability leaders in the CPG industry, including the Pet Sustainability Coalition, will participate in the project.

The company has launched a line of kitten and cat diets tailored to address specific needs and health concerns.

Sustainable packaging experts discuss the trends in current and future packaging legislation throughout the world.

V-planet has expanded its presence to include five countries, increasing the company’s roster to 16 countries total.

Mankind Pharma and Sixth Sense Ventures invested in the growing brand.