CHILLIWACK, BRITISH COLUMBIA — Petcurean, manufacturer of premium Go! Solutions®, Now Fresh®, Gather™ and Summit™ brands, introduced its newest product, Now Fresh Good Gravy™, during SUPERZOO from Aug. 14 to 16 in Las Vegas. During the show, the company also showcased a refreshed brand aesthetic for Now Fresh.

According to market research shared by the company, pet parents are becoming interested in pet nutrition products that can be served wet or dry. Additionally, these consumers are drawn to the idea of bone broth-coated kibble for its hydration benefits for pets. Now Fresh Good Gravy aims to meet this desire.

The product is a kibble coated with bone broth that can be served dry or wet with the addition of water, offering a single kibble in two ways. Good Gravy is formulated by expert nutritionists, according to Petcurean, and is minimally processed. 

“We are always committed to putting pets first in everything we do, and all of our recipes and product innovations are always created with this in mind,” said Theresa Lantz, companion animal nutritionist at Petcurean. “We are thrilled to debut Now Fresh Good Gravy™ at SUPERZOO this year, and to bring an innovative new product to market that will enhance the mealtime experience for pet parents and their precious pets while also providing complete and balanced nutrition using fresh, natural, and healthy ingredients.”

Now Fresh Good Gravy is available in four flavors, designed for adult dogs. The kibble is made with fresh meats and fish to provide easily digestible protein. It is free from byproduct or meat meals, added artificial flavors, colors and preservatives. 

In addition to Now Fresh Good Gravy, the company also showcased its latest innovations, including:

  • Go! Solutions Wight Management + Joint Care Grain-Free Salmon Recipe for Dogs, a diet that contains up to 38% less fat compared to other Go! Solutions diets. The diet is formulated with L-carnitine New Zealand green mussels, glucosamine, chondroitin and other functional ingredients. 
  • Go! Solutions Weight Management + Joint Care Grain-Free Salmon Recipe for Cats, a diet designed to support weight management and mobility in felines. This formula is made with chicken cartilage, a natural source of chondroitin that can help support joint health.
  • Go! Solutions Digestion + Gut Health Chicken Recipe with Ancient Grains for Dogs, a fiber-rich diet formulated with chicory root, psyllium husk and other ingredients rich in prebiotic fiber to support digestion and healthy stools. 
  • Go! Solutions Digestion + Gut Health Chicken Recipe with Ancient Grains for Cats, a diet specifically made to support felines with sensitive stomachs. This food contains pre- and probiotics, and a specialized three-yeast blend to support the gut microbiome. 

“SuperZoo is an event we look forward to every year. It’s an exciting opportunity to connect with industry peers, retailers and partners in-person, and of course, to share the exciting new products our team has been hard at work on throughout the year,” said Trevor Snelling, director of sales at Petcurean. “We’re confident that retailers, partners pet parents — and pets everywhere — will delight in our newest pet food innovations, all of which reflect our ongoing commitment to putting pets first in everything we do.”

Petcurean’s Now Fresh Good Gravy will be available online and at select specialty retailers throughout Canada and the United States beginning in fall 2024. The formulas will be offered in 3.5-lb., 12-lb. for small breeds, and 22-lb. bags that are recyclable. 

Read more about new pet food and treat products.