TORONTO — CULT Food Science Corp. announced May 28 that its subsidiary Further Foods Inc. has partnered with Vallet Seller to expand the footprint of its Noochies! cultivated pet food brand. Through the partnership, Noochies! products will be available via major online retailers including Amazon, Target, Kroger and Walmart. 

Noochies! is the world’s first freeze-dried, high-protein and nutrient-rich pet trats developed without any factory farming, according to CULT. The brand leverages patent-pending ingredients — Bmmune® and Bflora® — to provide health benefits to pets. The ingredients are entirely animal-free and can help support digestive, immune and overall health. By launching Noochies! online, CULT is hoping to meet increasing consumer demand for more ethical and sustainable pet nutrition products. 

Vallet Seller is known for providing a simplified online selling process, allowing brands to efficiently manage their presence across a variety of digital platforms. The company sells across more than 35 marketplace storefronts. Through the partnership, Futher Foods will leverage Vallet Seller’s expertise to help Noochies! advance its visibility and availability on e-commerce sites. The partnership also aims to help CULT meet consumers on their preferred platforms, providing more accessibility to its products. 

“Our partnership with Valet Seller is yet another critical piece of expanding our retail distribution of Noochies! into the United States,” said Mitchell Scott, chief executive officer of CULT.  “We now have our direct-to-consumer platform, strategic partnerships with pet focused communities and a growing network of online marketplaces to make Noochies! as accessible as possible for consumers.”

This significant retail expansion is part of CULT’s plan to advance its omnichannel strategy for Noochies! Just this month the company partnered with a marketing agency and a mobile app to expand Noochies’ retail presence. 

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