According to the research, the company’s cultivated chicken ingredient did not lead to any significant adverse effects.

The collaboration with Novel Farms aims to produce a “new class” of pet food products made with animal-free ingredients.

The trials will determine if the cell-cultivated protein is safe for pets to consume.

The company offers sustainable, nutritious cultivated chicken for use in pet nutrition products. 

With supply under constraints, processors are relying on alternative sources, from novel proteins to fermented ingredients. 

The launch is part of the cultivated pet food brand’s mission to expand its DTC sales. 

According to the company, its cultivated meat ingredients for use in pet food are now price comparable with premium meats.

Noochies! will be available online via Amazon, Target, Kroger and Walmart. 

The women-led company was named among 24 finalists in the inaugural Vegan Women Summit Awards.

The company has rebranded in preparation of its launch in the United Kingdom.