The trials will determine if the cell-cultivated protein is safe for pets to consume.

The patents will allow the company to protect its technology in more than 150 countries.

The company has partnered with 100 influencers to help boost North American sales.

Noochies! will be available online via Amazon, Target, Kroger and Walmart. 

In partnering with Pilothouse Digital, the company aims to increase consumer awareness. 

The company is exploring opportunities to expand the presence of its Noochies! brand, as well as explore private label partnerships for its proprietary ingredient range.

The new fermented palatant offers a meaty, umami flavor for cell-cultivated pet foods and treats.