CHICAGO — Matrix Partners, a full-service marketing firm dedicated to supporting pet product brands, has added two social media associates to its agency team. Brianna Weeks and Breea Cristofoli have joined the company to support social media content creation and strategy with the end goal of driving brand awareness and increasing engagement for its clients.

Weeks joins Matrix Partners from her previous role as social media coordinator for Pathfinder’s Advertising Agency. In her previous role, she supported the company’s social studio and managed social media engagements. She previously worked as social media manager at MVMNT. Weeks earned her bachelor’s in photography and intermedia with a minor in strategic social media from West Virginia University.

Cristofoli previously served as digital marketing coordinator at Pop Digital Marketing, a role in which she managed email, print and social media marketing efforts, and brand strategy for the firm’s clients. She received her bachelor’s in marketing from Columbia College Chicago.

Brianna Weeks (left) and Breea Cristofoli have joined Matrix Partners as social media associates.

| Source: Matrix Partners

“We’re thrilled to welcome Brianna and Breea to our dynamic team,” said Kelly Zenere Terek, social media manager at Matrix Partners. “Their experience, creativity and innovative approach will play an instrumental role in boosting awareness, optimizing audience growth and elevating engagement for our clients.”

Weeks and Cristofoli will work closely with Zenere Terek, social media manager at Matrix Partners.

The appointments follow several other recent hires for Matrix Partners. In August, the company named RaChelle Lobre vice president of brand development; in June, Craig Rogers joined as vice president of consumer insights; and in May, the firm tapped Katrina Bauman as public relations and influencer coordinator.

Read more about personnel changes throughout the industry.