The company has partnered with 100 influencers to help boost North American sales.

The persona of the ‘pet parent’ continues to change, shaped in part by expanding omnichannel options.

The commercial debuted in Times Square, highlighting the company’s Churu cat treat line.

Brianna Weeks and Breea Cristofoli have joined the pet industry marketing firm to support social media content creation and strategy.

The agency has appointed Katrina Bauman to public relations and influencer coordinator.

The retail franchise has partnered with SOCi Inc. to support its localized social media marketing.

The marketing agency will help the pet company grow its brand awareness and connect with consumers.