RIVERSIDE, CALIF. — Pet industry tradeshow SUPERZOO unveiled its new logo ahead of the show held Aug. 16 to 18 in Las Vegas. According to the World Pet Association (WPA), organizer of the tradeshow, the new logo reflects SUPERZOO’s evolution into a world-class, international event for pet industry and retail professionals, while also highlighting the fun and energetic nature that makes the event unique.

SUPERZOO 2023 strives to offer an “unparalleled experience” for all attendees, according to WPA, featuring an expansive show floor and educational opportunities, showcasing various innovative new pet products, hosting networking opportunities and more.

The event’s redesigned logo signifies a move toward professionalism and demonstrates the event’s significant impact on the pet industry. According to WPA, it also represents SUPERZOO’s commitment to stay relevant and ensures the event will remain the go-to platform for industry members to learn about the latest trends and products, forge valuable connections, and create success for their businesses.

“We are delighted to unveil SUPERZOO’s new logo, which perfectly captures the vibrant spirit of the event and our dedication to continually elevate the pet retail experience,” said Mike Karsting, senior vice president of events at WPA. “The event has transcended being a mere pet retail marketplace; it has emerged as a trusted hub of industry-leading resources and opportunities. This updated logo perfectly embodies the elevated experience SUPERZOO offers, seamlessly blending business with fun.”

Read more about SUPERZOO 2023.

Read more about pet food and treat industry events.