Through the rebrand, the European pet food group will continue to invest in the natural, premium market. 

The company will rebrand to Qlar, effective May 13. 

The new name communicates the Nowicki family name and its dedication to providing modern processing equipment.

The new name reflects the organization’s expanded focus in supporting members of the food and beverage industry.

The brand will debut its new look and enhanced formulations at Global Pet Expo 2024.

The new packaging is made from 25% recycled material, according to Midwestern Pet Foods.

The rebrand aims to communicate the company’s dedication to technology, engineering and manufacturing.

The company has rebranded in preparation of its launch in the United Kingdom.

It includes a new logo, website, redesigned packaging and new product innovations.

The pet supplies provider will now be known as PetWise.