ORLANDO, FLA. — Natural BalanceⓇ Pet Foods, Inc. plans to launch new and refreshed product lines at Global Pet Expo from March 22 to 24 at the Orange County Convention Center in Orlando. The company will debut its Limited Ingredient Stews line for dogs and a rebranded Original UltraⓇ line for dogs and cats at booth #417.
Natural Balance’s Limited Ingredient line features complete-and-balanced diets formulated with single-source animal proteins and no added fillers, and artificial colors and flavors.
During Global Pet Expo, the company will introduce its new Limited Ingredient Stews for dogs. The new wet diets are formulated with protein from chicken, beef or duck, and vegetables cooked in bone broth. Limited Ingredient Stews can be served as a complete meal or used as a topper. The diets will officially launch this summer and will be available for $4.99 per carton.
“Natural Balance foods are all made with wholesome ingredients that are balanced for optimal nutrition,” said John Sturm, chief revenue officer of Natural Balance. “Our Limited Ingredient product line focuses on pets with food intolerances, sensitive stomachs and itchy skin. “We are excited to announce the launch of the first-ever Limited Ingredient stews for dogs to further our leadership in this category.”
The company will also debut its rebranded Original Ultra line, offering new formulas for dogs and cats boasting kibble coated In vegetable broth. The line includes grain-inclusive and grain-free options for small and large breed dogs, as well as grain-free and wholesome grain varieties for cats and kittens. Original Ultra With Broth-Coated Kibble is formulated with chicken, a superfood blend, antioxidants, vitamins and minerals. The diets will officially launch this fall.
“In addition, the relaunch of our Original Ultra product line brings unique innovation to the category,” Sturm said. “Our proprietary broth coating makes these recipes even more delicious and an ideal choice for picky eaters.”
Read more about new pet food and treat products.