Michael Woods will oversee all operations and supply chain functions for the Green Bay-based company.

Cameron Baker brings more than 12 years of experience to this newly created role.

The new pet food product combines dry kibble and freeze-dried proteins.

The company has hired a new CFO, VP of sales, marketing and commercialization, and director of sales.

The company’s new facility in Lincoln aims to bring all processing to one site. 

Ashley Li will leverage her expertise as the brand’s vice president of brand marketing. 

According to data from NielsenIQ, fresh/frozen and freeze-dried formats are bucking the trend dragging down the rest of the industry.

The new plant advances the company’s reputation as a turnkey co-manufacturing partner for both kibble and freeze-dried pet foods and treats.

The additional square footage will triple the plant’s freeze-drying capacity and add 75 employees.

The New Zealand Natural Pet Food Co. delivers high quality ingredients in freeze-dried and air-dried formulations.