Through the program, the company aims to help pet parents add human-grade, gently cooked nutrition to their dogs’ existing diet.

Through its acquisition of DIG Labs, the company aims to provide more personalized nutrition to dogs.

SophorOx® is a polyphenol-rich additive derived from Sophora japonica.

According to CoBank’s latest report, fresh formats, humanized products and those targeting pet health will continue to fuel the pet food industry.

The company has also launched a new limited-ingredient cat food, and will exhibit both at Global Pet Expo 2024.

The acquisition will allow Better Choice to manage clinical trials of a weight management supplement for pets.

Mintel’s Lynn Dornblaser highlighted trends in personalization, naturalization and sustainability shaking up the industry.

Recent peer-reviewed research suggests administering Bifidobacterium and Enterococcus strains to overweight dogs could restore gut health and reduce body fat.

The company plans to launch new and improved flavors of its functional dog and cat food formulas.

The company’s latest product, a mushroom-packed supplement with function at the forefront, is going to the dogs.