The brand is focused on enhancing canine longevity and wellness with its premium, science-backed supplements.

According to the company, it is the highest-scoring dog and cat food brand sold throughout North America.

The new supplement line includes products to support joint and muscle health in dogs and cats.

The company’s Optimeal and Club 4 Paws brands are available through various e-commerce platforms in the country. 

According to the Belgian Petfood Association’s 2023-2024 Pet Population Survey, price is the top purchasing factor. 

Fresh Breath Dental Powder is formulated with natural herbs and a postbiotic to enhance oral health in dogs. 

The duo behind the company aims to create healthy products that stand-out in the pet food aisle while also fostering inclusion.

The pet industry retailer has released its 2023 report, detailing moves to support pets, people and the planet. 

The company’s environmental and social initiatives have been recognized by the Pet Sustainability Coalition.

With supply under constraints, processors are relying on alternative sources, from novel proteins to fermented ingredients.