Though this category represents a mere fraction of the overall market, consumer demand is pushing the category to the next level.

Solid partnerships require an alliance, combining the strengths of the brand and distributor to enhance profitability.

The new identity was launched in the United States to raise awareness of broiler welfare. 

The Pet Sustainability Coalition offers valuable insights and tools to help the pet food industry tackle this challenge.

Tuggs aims to pioneer the use of sustainable proteins, like insects, in pet food formulas. 

The guidelines incorporate the latest scientific research and National Research Council data.

Charmy Pet is leveraging the power of traditional Chinese medicine to support pet health and wellness.

The organizations will raise awareness amongst consumers and veterinarians on the root causes of the issue.

Looking to 2024, the ingredient supplier will focus on decarbonization and waste reduction, as well as various social initiatives. 

The brand aims to reduce its carbon emissions and increase its usage of sustainable packaging.