Petlove’s founder and chief executive officer will work with the private equity firm to further develop the company’s online presence throughout the country.

Petco and its e-commerce platform will sell select West Paw products nationwide, including its recently released creamy pet treats.

The association said most businesses have implemented proactive measures to remain open and keep consumers safe in uncertain times.

The e-commerce pet product platform reported a net loss of $47.9 million and net sales of $1.62 billion.

E-commerce is overtaking pet specialty, supply chain disruptions worsen, and pandemic-era health and safety measures are expected to continue for the foreseeable future.

The company has partnered with Pan Pacific Pet, one of western Canada’s largest pet product distributors, to assist independent pet stores establish online sales platforms.

Consumer demands for humanization, convenience and portion control are steering some products toward single-serve and sample-sized packaging.

Pet Food Experts has teamed up with Earth Animal, West Paw and Open Farms to provide free products to new dog owners through participating independent pet stores.

The company is piloting sustainable point-of-sale solutions for its pet food, coffee and water product segments.

At-home foods consumption remains a stronghold for the company as it faces drastic consumer behavior shifts amid COVID-19.