Among these trends was e-commerce and the idea of using the internet not only to purchase products, but also as a tool for learning about, comparing and reviewing pet products.
The company is coming up on its three-year acquisition anniversary of the natural pet food and treat brand, which has grown significantly in the FDM channel under General Mills ownership.
The financial institute considers pandemic-era pet purchasing and ownership trends as major tailwinds to drive the industry forward over the next 10 years.