The two companies will leverage each other’s capabilities to develop new products and tools to help manufacturers and retailers succeed in a changing marketplace.
The premium dog food brand has partnered with a leading investor, Initialized Capital, to pilot a “text-to-buy” platform for mobile ordering, customer support and dynamic marketing.
The company has opted to offer its new line of functional cat treats available through Chewy only, until Jan. 1, 2021, to accommodate pandemic-related shifts in the retail landscape.
Pet owners can answer a series of questions about their dog’s health and nutrition and the company will develop a subscription-based, personalized blend of kibble based on the answers.